Itely Magic Line
Special Value $125.00 Was $167.00
Made in Italy | Experienced around the World
PRINCIPI ATTIVI:
HYALURONIC ACID AND MORINGA SEEDS
A complex of low molecular weight hyaluronic acid (3K-Da) and hydrolysed moringa proteins (<1KDa) for a deep action with a restructuring effect. the chemical bonds created between the negative charges of the hyaluronic acid and the positive charges of the hydrolysed proteins form a protective layer on the cuticle, reconstructing damaged strands.
COLOR BOOST
Green walnuts to protect hair colour. The efficient interaction between the protective molecules of COLOR BOOST and the hair provides effective colour protection by reducing colour loss due to UV-generated radicals.
Magic Water
$49.00
An instant-action silky conditioner with a liquid texture as light as water. It perfectly detangles hair, leaving it soft, shiny, and supple. In seconds, the hair becomes magically combable, moisturized and shiny. Magic Water can be used on all hair types and the silky effect is visible with the first application.
Magic Cream
$38.70
The ultimate indulgence for your hair — a rich, deeply moisturizing elixir that envelops each strand with lasting nourishment and smoothness. Crafted to deliver a transformative, salon-worthy finish, it leaves hair velvety soft, weightless, and impeccably manageable. Ideal for all hair types, this luxurious cream glides through towel-dried lengths, preparing your hair for flawless styling with an elegant, silken touch.
Magic Shampoo
10.1 oz $36.00
Liter $63.50
Experience a lavish cleansing ritual infused with Hyaluronic Acid and Moringa Proteins with Magic Shampoo. Hydrate your hair with lasting moisture, vitality, and radiance. This rejuvenating formula revives dry, dehydrated, and color-treated hair, restoring softness and brilliance with every wash. Enhanced with Color Boost technology, it protects and prolongs color vibrancy while shielding strands from UV damage—revealing luminous, salon-fresh hair day after day. To use, gently massage into wet hair, indulging the scalp and strands. Rinse thoroughly and follow with Magic Mask or Magic Water for an elevated haircare experience.
Magic Mask
10.1 oz $43.30 ADD
Liter $68.00 ADD
A high-performance treatment crafted to deeply restore and rejuvenate dry, dehydrated, and color-treated hair. Enriched with Hyaluronic Acid and Moringa Proteins, its cutting-edge formula delivers intense hydration and nourishment, breathing new life into tired strands. This rich, creamy mask envelops the hair in moisture, enhancing softness, vitality, and shine while Color Boost technology defends against UV damage to preserve luminous, lasting color. For best results, apply generously after cleansing with Magic Shampoo. Leave on for 3–5 minutes, then rinse thoroughly for hair that feels luxuriously soft, healthy, and radiant.