Item details
Condition
New
Type
Shampoo
Gender
Unisex
Size Type
Jumbo/Family Size
Volume
33.8 fl oz
Brand
Loma
Hair Type
blonde and grey hair
Styling Effect
Toning, Brightening
More about this item
For grey & blonde hair
- Sulfate, gluten, soy and paraben-free cleansing
- Brightens grey and blonde hair
- Highly pigmented; the most effective toning shampoo on the market
- An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones
Did you know...
- During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.
PRO TIPS
- To soften the deposition: Blend with Nourishing Shampoo.
- Use conditioner on dry hair to get the most amount of deposit. (Always perform a strand test before applying to the entire head.)