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More about this item
Matrix SoColor Cult Semi-Permanent Shades
Matrix SoColor Cult - Vibrant haircolor available in an extensive palette of shades in semi, demi, and permanent technologies. Also with a Color Eraser that allows you to seamlessly remove color to change your looks.
What's different about #SOCOLORCULT?
1. CUSTOMIZABLE LONGEVITY
2. SUPERIOR CONDITIONING
3. ULTIMATE VIBRANCY
Now you have ability to decide how long your color lasts with shades across 3 different technologies. Our highest concentration of vibrant dyes and superior conditioning help ensure the best results behind-the-chair. Welcome to the Cult.
Semi Permanent Direct dye color deposits on the outside of the hair cuticle.
How to use: Apply directly to the hair and process up to 30 minutes.
Features and Benefits:
Usage - Virgin and Pre-Lightened Hair
Longevity - Long Lasting
Vibrancy - Brightest
Conditioning - 5x more conditioned vs. pre-lightened hair
Starting Level - Levels 8-10
Mixing Ratio - Direct Dyes
Timing - Up to 30 minutes